Our home had to be Valchiavenna because the very first ski factory in Italy, Persenico, was founded in Chiavenna in 1906. Their skis contributed to the explosion of the Valanga Azzurra, the Italian national alpine ski team.
From this early beginning, the production of skis developed consistently for years, and then gradually tapered off when finally, in 1999, production of skis was restarted in this historic location. This history is the inspiration behind the name Blossom.
Our beginning started with two ski enthusiasts that decided to revive this historic tradition. These two friends were Franco Moro, an entrepreneur from Valchiavenna, and the speed coach for the national ski team, Mario Cotelli, the technical director of Valanga Azzurra.
This combination of technical expertise and entrepreneurial spirit led to the founding of Blossom Skis and an immediate decision to orient the company to build highly technical, top of the line skis for superior performance using the best quality materials, paying attention to the finest details, similar to tailor-made production in a custom studio. In 2012 the corporate structure underwent changes, and since then company has been run exclusively by the Moro family. Mario Moro, a competitive skier for over two decades, became the Product Development Manager, following the design process up the final testing stage. Since then the team has grown with him, adding a range of skills and expertise, because at Blossom this intersection between people, the blending of ideas, creativity, know-how, and points of view are what make the difference. This is what makes Blossom skis stand out from the rest.